University Logo (Primary Logo)

When using Truman State University’s official logo, you should follow the established standards to ensure consistency for all logo usage.

  • All uses of any Truman State University logo require approval of the artwork and samples.
  • Logos must be used as described in the guidelines below. No modification or colors, proportion or verbiage are allowed.

Truman Logo
Vertical Logo

Primary Logo: Horizontal
Horizontal Logo

Guidelines for Using the Primary Logo

The “T” and the words “Truman State University” make up the University logo.

  • The “T” Logo should never be used as a stand-alone identity element on any marketing material or piece of collateral.
  • The “T” should not be used as part of a word to replace an existing “t” in the word.
  • To properly communicate the Truman brand, the “T” must always be supported by an additional identity element, such as our Primary Logo or Wordmark, or accompanied by “Truman State University.”

The minimum size required for the Truman Primary Logo:

  • Embroidery and merchandise applications: Truman Primary Logo should be reduced no smaller than 2” high.
  • Digital and print applications that provide size restrictions: “T” Logo should be used and reduced no smaller than 26 pts high.

Size for Truman logo

Primary Purple
Truman purplePantone:  2607 C
HEX #510c76
C:82  M:100  Y: 18  K:12
R:81  G:12  B:118

Sample of clear space for logo usageThe clear space around the Primary Logo shown here can be determined by taking the width of the “T” in “TRUMAN” and using it to create a border around the mark. This rule applies to all marks within the Truman Identity System.

The Primary Fonts Nexa Bold and Nexa Book can be used for headlines, CTA’s and title slides. Nexa Book can be used for sub headlines, accompanying copy and body copy.

Hurme Geometric Sans Bold is used for our Primary Wordmark and Unit Signatures. It can also be used along side Nexa.

Examples of typography to use for the Truman logo

More Resources:

FAQ: Identity and Logos

More Logos

University Brand Standards Guide PDF

Athletics Brand Standards Guide PDF

Have questions or need to request a digital file?

Contact Publications Office
660) 785-4129