When using Truman State University’s official logo, you should follow established standards to ensure consistency for all logo usage. All uses of any Truman State University logo require approval of the artwork and samples. Logos must be used as described. No modification or colors, proportion or verbiage are allowed.
Primary Logo: VerticalPrimary Logo: Horizontal
The “T” and the words “Truman State University” make up the University logo.
The elements of the University logo must always be used together as a unit.
The “T” Logo should never be used as a stand-alone identity element on any marketing material or piece of collateral.
To properly communicate the Truman brand, the “T” must always be supported by an additional identity element, such as our Primary Logo or Wordmark, or accompanied by “Truman State University.”
The clear space around the Primary Logo shown here can be determined by taking the width of the “T” in “TRUMAN” and using it to create a border around the mark. This rule applies to all marks within the Truman Identity System.
The Primary Fonts Nexa Bold and Nexa Book can be used for headlines, CTA’s and title slides. Nexa Book can be used for sub headlines, accompanying copy and body copy.
Hurme Geometric Sans Bold is used for our Primary Wordmark and Unit Signatures. It can also be used along side Nexa.
Pantone: 2607 C
The clear space around the Primary Logo shown here can be determined by taking the width of the “T” in “TRUMAN” and using it to create a border around the mark. This rule applies to all marks within the Truman Identity System.
