Truman’s Brand and Visual Identity

The Truman State University brand is one of our community’s most valuable assets. The University’s marks, visuals and voice must be replicated and produced according to the University’s official brand guidelines.

As a representative of Truman State University, it is your role to follow these guidelines and to protect the foundational elements upon which our brand is built. Adhering to these guidelines will allow us to communicate our brand in a consistent, compelling and unified manner.

All materials containing Truman State University branding must be created by, made in collaboration with or formally approved by the Publications Office before distribution. Content produced or modified by artificial intelligence (AI) does not reflect the University’s identity and is not acceptable for University accredited materials.

Brand Guides