Brand Standards Guides
Brand Colors
The approved Primary and Secondary Colors of Truman should be used when applying any aspect of the Truman Identity when possible. For applications where full color isn’t available, the use of Black and White is acceptable.
Primary Purple
PMS 2607 C
Hex #510C76
C: 82 M: 100 Y: 18 K:12
R: 81 G: 12 B: 118

PMS 2607 C
Hex #510C76
C: 82 M: 100 Y: 18 K:12
R: 81 G: 12 B: 118

Secondary Gold
PMS 872 C
Hex #87714D
C: 43 M: 48 Y: 74 K: 18
R: 135 G: 113 B: 77

PMS 872 C
Hex #87714D
C: 43 M: 48 Y: 74 K: 18
R: 135 G: 113 B: 77

Secondary Blue
PMS 2995 C
Hex #00A8E2
C: 81 M: 12 Y: 1 K: 0
R: 0 G: 168 B: 226

PMS 2995 C
Hex #00A8E2
C: 81 M: 12 Y: 1 K: 0
R: 0 G: 168 B: 226

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