About Truman’s Brand Identity

A brand is a promise — in the case of Truman, a promise of an uncommon undergraduate experience that enables students to turn intellectual pursuits and connections into action.

A brand allows us to tell the Truman story to a variety of audiences in a powerful way that resonates with each audience. A brand is true, honest and accurate, and it is built upon the attributes and strengths that truly characterize Truman.

Truman’s brand positioning guides our communication efforts and is a vital part of the University’s mission and vision. It inspires, motivates and reinforces a sense of unity and confidence among all in the Truman community.

Logo Guidelines

For information on logo usage, such as color, size, typeface, see Guidelines for Using the University Logo.


Benefits of Following Brand Standards

  • Offers immediate institutional recognition
  • Builds relationships with audiences
  • Unites all parts of our complex institution
  • Supports our messages and values
  • Conveys our uniqueness
  • Differentiates us from competitors
  • Generates allegiance
  • Eliminates confusion
  • Increases support for Truman
  • Name
  • Logo
  • School colors
  • Campus icons
  • Reputation
  • Core values
  • Mission
  • Strengths
  • History
  • Emotion
  • Campus culture
  • Audience perceptions/attitudes
  • Institutional messages
  • Institutional behavior

Branding Resources

The Publications Office and the Public Relations Office provide guidelines to help Truman State University present consistent, unified messages and images showcasing the University.

Download Branding Tips & Guidelines (PDF)

Publications Office
Truman State University
Kirk Building 210
100 E. Normal Ave.
Kirksville, MO 63501
Phone: (660) 785-4692

Public Relations Office
Truman State University
McClain Hall 202

100 E. Normal Ave.
Kirksville, MO 63501
Phone: (660) 785-4016
Fax: (660) 785-4019